Global
SDG
Integration
Global
SDG
Integration
![Animation_climate-white](https://sustainability.terrahq.com/wp-content/uploads/2022/11/Animation_climate-white.gif)
![Animation_climate-white](https://sustainability.terrahq.com/wp-content/uploads/2022/11/Animation_climate-white.gif)
In 2022, the United Nations Development Programme received a mandate from its member states to improve the messaging of their Sustainable Development Goals (SDG). These 17 objectives provide a shared blueprint for success and prosperity around the world, but stakeholders were struggling to understand the intersection and interdependency of the goals. Their communications team engaged Terra to design a striking, versatile visual identity for “SDG Integration” and apply the brand to a host of multimedia assets.
SDG Integration
A Synergistic Visual Identity
The SDGs are already highly recognizable within the global development community. To tell the new story of integration, we chose a visual identity based in interlocking elements that could be leveraged individually, but joined together to form bold, cohesive designs. The result was a scalable, sleek hexagonal pattern that captured the project’s themes of synergy and modernization.
![HOF_Climate_layout-b_v21](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v21.jpg)
![HOF_Climate_layout-b_v23](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v23.jpg)
![HOF_Climate_layout-b_v27](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v27.jpg)
![HOF_Climate_layout-b_v28](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v28.jpg)
![HOF_Climate_layout-b_v24](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v24.jpg)
![HOF_Climate_layout-b_v22](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v22.jpg)
![HOF_Climate_layout-b_v25](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v25.jpg)
![HOF_Climate_layout-b_v26](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v26.jpg)
![HOF_Climate_layout-b_v29](https://sustainability.terrahq.com/wp-content/uploads/2023/01/HOF_Climate_layout-b_v29.jpg)
Partners In Change ·
Partners In Change ·
Partners In Change ·
Partners In Change ·
![Animation_climate](https://sustainability.terrahq.com/wp-content/uploads/2022/11/Animation_climate.gif)
Follow-on projects have included technical reports, sales materials, and video assets. Because building a better future is an ongoing process.
![HOF_Climate_layout-av3](https://sustainability.terrahq.com/wp-content/uploads/2022/11/HOF_Climate_layout-av3.png)